Work
For marketing the 2 latest launched models, Baojun collaborated with Zaiye in producing an in-store VR web. It would help address two challenges facing the store. One, the stores have limited space to show the car, which has multiple choice of colours on both interior and exterior. Second, store staff often struggled to provide adequate attention to all customers in the store, particularly during peak hours. The VR pages make it possible for users to see the full details of the car, and select the right configuration for their needs.
We have added an independent rendering effect for each color of the car, and customers can choose one to see the real car effect when browsing. In addition, customers can also slide the screen to rotate the angle of the or zoom in and out to observe every details.
