About

Commercial war simulating
online competition

Internet product bridging college students to enterprises

Commercial war simulating competition and social platform design

B+ (Bridge Plus) is a startup brand of HCD Learning founded in early 2015. The brand holds simulated online commercial war competition targeted at college students to offer them a platform for social, learning, and job searching. B+ asked Zaiye for creating a platform integrated commerce and game from scratch, designing the online teaming experience, and the vision style of the app and the website

A constant cycle of learning will achieve better jobs

This was a new Internet product, including the online commercial simulation system of MarkSimos. Besides the functions of members entering it as a team, learning, competing then getting ranking, students also could get job opportunities. Students would earn point as a reward according to their performance in the race and mutual evaluations after the race.On the other hand, enterprise HRs could evaluate applicants’ qualifications according to their race points, as a part of after the recruitment process. Moreover, such a cycle could constantly encourage students to learn about commerce.

1. A team play

Five people made a team online, playing different roles of the company during the game.

2. Game competition

The team simulated the company management and every decision would influence after the company's future.

3. Achieving success

After several quarters of simulated management, the company with fastest- growth market share and accumulated profit would win.

3. Achieving success

After several quarters of simulated management, the company with fastest- growth market share and accumulated profit would win.

2. GAME COMPETITION

The team simulated the company management and every decision would influence after the company's future.

1. A TEAM PLAY

Five people made a team online, playing different roles of the company during the game.

Seeking visual style between game and commerce

Aimed at college student users, our overall UI tried to set up a young, lively and commercial style to balance the two requests of commercial game and learning for job opportunities, creating a vivid atmosphere via illustrations and game elements. For example, we use radar charts and cards during the game to make after the team-building process more interesting.

The key topic of the game

The core concept of the whole product was "experiential learning," integrated with the game theory of "learning by doing," "experiential learning cycle," "theory of cognitive development" and so on to do the designs. The entire commercial simulation competition would involve commercial concepts, like demand forecasting, strategic product portfolio management, the allocation of resources, and strategic marketing, etc.

Gain skills, get scores

Participants would simulate operating companies for several quarters within a few hours and finally get scores in the following aspects:

GAIN SKILLS

Data
analysis
Teamwork
Strategic management
Systematic thinking
Commercial sensitivity

Besides websites design, Zaiye design also participated in the promotion of the whole project as well as advertising design. Partnered with B+ team, we made a good balance between deadlines and demands.  We also allocate the whole project into several function modules and develop the project phase by phase, between two teams. Therefore, the website could be launched successfully in a short time.

“Business is a game, and as with all games, the team that puts the best people on the field and gets them playing together wins. It’s that simple.”

— Jack Welch