Work
GAC wanted to bring to market better mobility for ADAS and connected cars and their infotainment systems. Their goal was to present the vision of lifestyle on mobility for the new concept car.
Personalisation is the theme of future cabin design. Car extends your home, transformed into personal living space. GCM concept car has two modes - driving and living by seat and screen adjustment.
Futuristic but still welcoming feeling is created by transparent texture, gradient colours, subtle lights.
Creating in-cabin communication vibe is vital to the design. Besides, car-car communication is another critical design challenge for this project. The window is transformed into a digital display facilitating car-to-car social communication.
