Work
OPAL is a conceptual product designed for pushing customized luxury related information to high-end customers in China.
The app was designed by Zaiye at the request of a luxury media planning agent.
High-end users always go to social events organized by the luxury brands to improve their personal branding. We will provide the high end user - targeted information to our app users, and offer an opportunity for them to buy selected hot products offline. Through this way, we believe that we can help our users have a better personal branding, and better fashion sense.
For tens of thousands of the richest families in China are willing and able to spend money in a different way. We will position our products as luxury, stylish, and an icon of aesthetics.
We focused on designing the framework of chatting interaction, which enabled OPAL to constantly improve the understandings of users’ taste, send related activities and products information and create a one-to-one honorable experience as a VIP.
Aiming at users of Apple Watch, we designed a personal assistant function. Just say it to your watch if you would like to search for exclusive activities or limited goods.
