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Work
Understanding the product to empower iteration
User experience measurement is a methodology of evaluating and measuring the target object or product from the perspective of the user, by structuring and quantifying the object's state and changes. The resulting data can be analyzed and transformed into useful information to aid decision-making and optimization. User experience measurement is centered around the user's perspective and involves gathering and analyzing data on the user's interactions, behaviors, and perceptions with a product or service. This helps to identify areas for improvement and inform design decisions.
1. Accurately diagnose problems
By measuring products and features in a structured way, experience measurement helps decision-makers eliminate or reduce subjective bias and assumptions, and focus on the most important issues that truly affect the success or failure of a product or service.
2. Improving iteration speed and reducing trial-and-error costs
Adopting appropriate measurement methods at the right stages of the product design process can optimize the design cycle, helping design teams quickly identify and iterate on problems and reduce repetitive engineering work, ultimately leading to faster time-to-market and lower development costs.
3. Improving communication efficiency
Data-driven testing results carry more weight and are more persuasive to stakeholders, making it easier to communicate product issues and design decisions with more credibility and less subjectivity. This can lead to more effective communication within design teams and between design teams and other departments or stakeholders.
- Understanding the needs, wants, and preferences of users
- Evaluating information architecture, including navigation and hierarchy
- Improving the usability of basic key functions
- Evaluating optimization schemes for functional details
- Comparing design schemes
- Benchmarking
- Calculating conversion rates
- Comparing usage frequency with same products
- Improving overall user experience
Comprehensive knowledge system empowers the team
Customizing the dimensions and solutions of experience measurement for enterprise value and goals
A rich library of experience measurement methods and tools has been completed, and it is continuously updated based on the latest research and practical project practices by Zaiye
Regularly conducting workshops to teach innovative and rigorous experience measurement thinking and methodology through actual projects
Iterative software and hardware infrastructure building
According to the phased needs, time limits, and testing tasks of different customers, targeted test benches are set up at different levels, which can be iterated from quick clickable software prototypes to full-scenario intelligent cockpit configurations, reducing costs and improving efficiency
Covering the entire interactive scenario inside and outside the vehicle, not limited to intelligent cockpit touchpoints such as screens, steering wheels, buttons, and interior decorations, but also including innovative interaction touchpoints such as windows, headlights, entry and exit experience, and external intelligent devices
Work closely with Unity to customize the HMI Toolkit and present the most realistic interactive test environment in all directions
Rich project practice accumulation
Based on different experience measurement goals in the Zaiye, applying a complete testing process and various types of measurement projects, accumulating professional experience
